Thursday, March 16, 2006

Adware still alive - but dying; Direct Revenue to Pay $300,000 in attorney's fees

Clickz reports in Direct Revenue Settles Adware Suit that the "reformed" adware vendor will be paying $300,000 in attorney's fees and costs as part of a proposed settlement in the case.
We wish we all had more time to keep writing about adware, but thank goodness the problem appears to be dying a slow death, certainly without any assistance from Stop Piracy Now's opinion writing. The Direct Revenue case shows that the harm to consumers is plainly understood, and being ameliorated, but in our opinion publishers will never see justice for the lost revenue to their sites from the loatheful practice of adware. It's a shame; we'll have to chalk that round up to the bad guys.